Striking a Rhythm
Inside Marc. E Bassy's Newest Project
By Diana Vilic
By Diana Vilic
We could spend all day talking about Marc E. Bassy, and never quite run out of things to say. While most rappers and label executives are clamorous and ostentatious, Marc is soft-spoken, collected, and veritable. Bringing a unique sense of serenity and poetic aura to his music, while still being able to connect deeply with his listeners—something not often found in artists who take the leap to founder and executive.
Marc, sitting poolside in Miami, recording this second album under New Gold Medal Records, third for his solo career, is surprisingly eloquent and radiating. Despite being separated by a computer screen, Marc has a charming appeal and warmth that is subtly transmuted, even through pixels and weak internet connections.
“Creating a label was out of necessity—it wasn’t something I was intending on doing, it had to be done if I wanted to keep my career going.” He chuckles, “I’ve always been entrepreneurial and been excited about the idea of growing a business, working in collaboration with people I care about.”
If you’ve been anywhere near a radio, you’ve heard Marc, yet may not be aware of it. His career spans fourteen years and includes former vocalist of 2AM Club, collaborations with G-Easy, Nic Nac, French Montana, and Kehlani, songwriting for CeeLo Green, Sean Kingston, Wiz Khalifa, and Ty Dolla Sign, a solo career under the name Marc E. Bassy, and founder of New Gold Medal (NGM), a record label devoted to releasing unadulterated and captivating work.“Music is the universal language.
I make music to heal myself; to express feelings of pain, joy, love, loss, and sometimes to articulate points of view.” He says, taking a moment to collect himself. Continuing, “I hope that my music makes people unafraid to be who they are.” “When I was a kid, no one you ever met did music. When I realized that it could be involved in the process, it was that eureka/lightning bolt moment that changes your life.”
I can’t help but marvel at his passion. They say writers, write,because to us, it’s the only way we breathe. It’s clear, to Marc, music isn’t just a route to building a name for himself, or a quick few bucks—it’s very much something innate in him. That type of passion is admirable.The story of Marc isn’t an artist who had a nasty fall out with his record label, it’s sincerely an artist who respects his craft enough to create authentic content that’s unapologetic and dripped with reverence.
When I ask about his why, he lights up “I think people forget about the community when they think too big—you have to keep your community close, and I get to do that through business.” We both laugh, understanding there’s a beauty that comes with this unique type of responsibility.”Naturally, I’m a storyteller. We’ve started releasing a weekly YouTube series about growing our independent label and this is the story of mine and my closest counterparts' lives, and I think we have a positive message about creativity and entrepreneurship. I think people can learn from our way of doing business, which is community-focused and family-oriented.”
When I ask about what prepared him to take this leap, he gets very focused, slowly drawing his attention inward, smirking to himself, “I’ve just become more secure in myself and learned to not take things personally. Anything that I used to perceive as a slight dig on me would make me angry—I was angry a lot. When you’re the boss and the talent—even people who love you, will dig at you, either cause they’re a combination of jealousy, testing you, or whatever it may be.”
Looking at him, I could almost see a part of myself, a common thread between us and the most successful founders I know. “Now, when I hear slight digs, I kind of watch and just let people act how they want without reacting.” When I question how, knowing fully I am and most likely always will be a reactive person, he nods and discloses, “I got there through meditation. I do fully guided 30-minute meditation about building your future with Dr. Joe Dispenze, which is really interesting. Trying to get outside of your body and see yourself as part of the bigger vibrational world. Sometimes I’ll read from the Bodhisattva and reflect while sitting in peace with that.“
As we’re wrapping up, the topic drifts to our biggest failures, honestly not expecting answers to such personal questions. But he gives me one anyway. “I broke up with my band, my girlfriend, and lost all of my money in the same month. It completely set me up for future success—it made me depend on myself. Truly, made me a better decision maker. It cleared the ambiguity out of my life about what my priorities should be.” Pausing to reflect, “It was a pride thing at that time, which I guess isn’t that healthy. But I was so motivated because of my pride—it was natural to stand up for myself and push myself. I didn’t even notice it working while it was happening.”
Reflecting back, Marc’s sense of maturity and responsibility is restorative, especially for somebody in his position. We live in a world where there are no more gatekeepers to our crafts, for the first time in history, artists are allowed to fully own every ounce of their identity while still making a living. It’s clear Marc isn’t a credulous, but rather a seasoned artist ready to take on the next phase of his career while staying true to who he is and building a community that encourages growth and origination.